Car after the market to accelerate the growth of the market size or break trillion in 2018

2014 release of the January 29th China auto market chain operations research report shows that in 2014 the size of China's auto market reached 600000000000, an increase of 30%. Is expected in the future after the market average annual growth rate will exceed 30%, the market size is expected to break after the 2018 market.

The 2014 China's auto market chain management research report "by the China chain operation association and Ching Kwai investment, consumer and business investigation analysis, analysis of the market structure, future development and Prospect of three parts. Part of the survey of 105 Local auto market after the well-known enterprises to participate in research; consumer research into online and offline two parts, a total of 1682 questionnaires were collected.

The report noted that the car market, including auto parts sales, auto supplies sales, car repair, maintenance, beauty, modification, used car, car insurance, car insurance, car insurance services, auto finance, auto service and other fields. 2014, the size of China's auto market has reached 600000000000, an increase of 30%.

Report said that China's auto market is overall is still in the crowded stage, the market concentration degree is still low, a single enterprise scale is small, but the overall size of the industry continues to grow and showing continued to accelerate the trend; from the point of view of international experiences, the chain operation is the main mode of automotive after market business development, the survey, 30% of the enterprises has been in the chain to expand the market.

The report shows that 6 of the respondents to the annual sales income of less than 10 million yuan, the average annual revenue growth rate of 5% to 15%. However, 600000000000 of the car after the market size, for the development of enterprises to create the opportunity to change the pattern of small and scattered, improve their own “ hardware conditions ” is the premise. In addition, enterprises to provide quality products, to eliminate the bad faith behavior, and to pay attention to personnel and team training, the establishment of recruitment and training program for human “ hematopoietic ”.

The report stressed that enterprises should actively learn from advanced experience to improve the existing management level and operational efficiency, to get rid of dependence on a single type of business, to carry out chain operations, &ldquo, a one-stop ” and “ diversified ” service to enhance consumer stickiness, differentiation strategy and market segments to establish their own brand labels.